SEO is the term search engine optimization, which helps to build your website
according to search engine algorithm that works easy to promote your business
website and providing better searching index. There are eight points written
below which you can take knowledge what tips or suggestions we should take in
our site to promote over the world SERPs or Internet.
1. Write great content
Just write some great content naturally in Microsoft Word, don’t worry about keywords or anything like that. A good website should have upwords of ten pages each page should have at least 150 words but preferably 400-600.
2. Keywords
Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google AdWords Keyword Tool. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1,h2 and h3 headings and throughout the page content. Don’t overcrowded the page with too high a keyword density and there is no need to start counting the number of keywords in your content just have them wherever it makes sense.
3. Internal links
Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimzation.
4. Incoming links
Search engine optimization is now a popularity contest because Google have changed their algarythem(the way they search and rank web pages). They changed this because people were abusing their search engine by packing their websites with keywords or doing link swaps(linking to another person’s website and them linking back). Although these are perfectly legal they weren’t bringing up the best results for searchers. So now the most important part of SEO is imbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control. One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites.
Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.
5. Create and submit a site map
When you have built your site and are happy with your content you need to create a site map as it helps the search engines crawl through your site. Here’s an example of a site map, if you are using Microsoft Web Expression then simply use a template and your site map page will be there for you if you aren’t using Web Expression then head over to gsitecrawler to create a free site map. Once you have created your site map then you need to submit it to Google manually you will also need to submit it to the other search engines just search for the search engines webmaster tools.
6. Meta tags and headings
Every page needs it’s own title meta tag e.g. The title of the page, lots of keywords the page also needs a keyword tag e.g. meta name=”Keywords” content=”all the keywords you want the page to rank high for with the most important ones first”> and a meta decripton tag meta name=”Description” content=”This webs page explains how to rank higher in the search engines”> All pages also need h1,h2 and h3 headings these are the headings in bold on a web page not only do they look good to visiters they are crucially important to the seach engines all headings must contain keywords but remeber they need to be readable to the visiter. H1 headings are the larhest and are found at the top of the page.
7. Name your pages
You need to name your pages using keywords e.g. “www.websitename.com/keyword” as opposed to “www.websitename.com/book.html?isbn=9781590592045.”
8. Get Indexed
To come up number one on Google you have to be registered on Google or the other search engines. When you are happy with your SEO submit your site to Google in webmaster tools, and last thing to must give back feedback of this article!
1. Write great content
Just write some great content naturally in Microsoft Word, don’t worry about keywords or anything like that. A good website should have upwords of ten pages each page should have at least 150 words but preferably 400-600.
2. Keywords
Choose some keywords that you want to rank high for. The best way to find out the most searched keywords is the Google AdWords Keyword Tool. Then choose one or two of the keywords for each page and make sure these keywords are used in the page title and the h1,h2 and h3 headings and throughout the page content. Don’t overcrowded the page with too high a keyword density and there is no need to start counting the number of keywords in your content just have them wherever it makes sense.
3. Internal links
Internal links are links to different pages in a website. They tell the search engine what the different pages are about as well as helping visitors to navigate around your site. When you are creating internal links you need to use keywords in them, never create internal links that say click here or read on if you linking to a page titled SEO advanced then use that title or the keywords in that page like search engine optimzation.
4. Incoming links
Search engine optimization is now a popularity contest because Google have changed their algarythem(the way they search and rank web pages). They changed this because people were abusing their search engine by packing their websites with keywords or doing link swaps(linking to another person’s website and them linking back). Although these are perfectly legal they weren’t bringing up the best results for searchers. So now the most important part of SEO is imbound links from other related and well ranked websites. So how do you get these links when it seems they are out of your control. One way is to write articles about topics in your site and publish them to relevant websites or article publishing sites.
Make sure to link back to your website in these articles these links should also contain keywords. Another way is to join some social networking sites like Facebook, Twitter etc and link back to your site, you can also ask your friends on these sites to link to you. Of course the most effective way to gain links is to write great content people will want to recommend but make sure to get these people to link to using keywords. This is key in helping the search engines rank you higher. For example if you search click here in Google, Adobe will come up number one this is because so many people link to Adobe with click here. The best way to get people to link to you using keywords is to ask them in your content or to provide links for them although this will require some coding skills.
5. Create and submit a site map
When you have built your site and are happy with your content you need to create a site map as it helps the search engines crawl through your site. Here’s an example of a site map, if you are using Microsoft Web Expression then simply use a template and your site map page will be there for you if you aren’t using Web Expression then head over to gsitecrawler to create a free site map. Once you have created your site map then you need to submit it to Google manually you will also need to submit it to the other search engines just search for the search engines webmaster tools.
6. Meta tags and headings
Every page needs it’s own title meta tag e.g. The title of the page, lots of keywords the page also needs a keyword tag e.g. meta name=”Keywords” content=”all the keywords you want the page to rank high for with the most important ones first”> and a meta decripton tag meta name=”Description” content=”This webs page explains how to rank higher in the search engines”> All pages also need h1,h2 and h3 headings these are the headings in bold on a web page not only do they look good to visiters they are crucially important to the seach engines all headings must contain keywords but remeber they need to be readable to the visiter. H1 headings are the larhest and are found at the top of the page.
7. Name your pages
You need to name your pages using keywords e.g. “www.websitename.com/keyword” as opposed to “www.websitename.com/book.html?isbn=9781590592045.”
8. Get Indexed
To come up number one on Google you have to be registered on Google or the other search engines. When you are happy with your SEO submit your site to Google in webmaster tools, and last thing to must give back feedback of this article!
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