Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Friday, April 5, 2013

Content Strategy - An Important Aspect of Marketing

It is not that simple to entice visitors towards the online destination of merchandises, oodles of search engine marketing efforts are desired to attract their attention. However, amid all those verticals of this improvised form of marketing that claim their credit in luring the potential visitors, it is perhaps the quality content that ultimately steals the show, let us know why.



Importance of content:
In the domain of online marketing, content could be deemed as a sensible stuff that could motivate the people towards buying a particular product. Having said that, it could be anything but gibberish; intelligently blended with the material that never seems like an advertisement yet manages to gather a respectable customer base. Whatever is its form, whether text, audio, video or image, it ought to be interactive. This evidently fuels the necessity of chalking out a sound and soothing content strategy that could appeal masses.

Content strategy:
Three effective points lead to the formulation of a thriving content strategy that could really lift the reputation of a website:
•    Creation of gripping content
•    Assuring increased search engine rankings
•    Mustering quality backlinks from other sites

Gripping content:
 An engaging content is one that could attract the potential visitors and at the same time could also be indexed by search engines more often. Intense use of keywords is likely to distort the originality of the content thereby making it more search engine friendly rather than user friendly. It is therefore necessary to design content that is appealing enough both for the users as well as search engines. After all, the ultimate goal is to make the most of a web page in the form of high end monetary benefits and only an informative, readable yet SEO friendly content could do the honors.

Enhanced search engine rankings:
Significant traffic boost together with high search engine rankings comprise of the most important ingredients of a thriving content strategy. Needless to say, quality content paves its part significantly towards helping these ingredients striking the right chords. Though, including good Meta tags is definitely a good practice that helps the web page to be identified by search engines. But yet again it is the actual text on a web page that enhances the chances of indexing, which is a must to make way for enhanced traffic and better search page rankings.

Mustering quality backlinks from other sites:
Search engine rankings are heavily influenced by high quality inbound links. If a particular web page is linked to multiple authoritative pages that own a higher credibility over the search engines, the chances of former to secure enhanced traffic and therefore high ranking, increase excellently. However, the number of inbound links could witness an appreciable surge only if the content is genuine, to-the-point and relevant.

Additionally, the number of social media websites such as StumbleUpon, Delicious Digg, Magnolia and so on has increased heavily in the recent times that have contributed towards assuring bigger and better customer base online. The importance of fresh and flawless copy that could enthrall the attention of these millions of online visitors has therefore grown to manifolds. Most of the big companies attain this coveted targeted by producing more articles, press releases and blog posts on regular basis and they have indeed got success in mustering high quality inbound links.

Content strategy in the post-panda and post-penguin era:
Google keeps on updating its algorithms so as to bar the low-quality content from getting any attention on the search pages, this instantly work sin the favor of websites that possess high grade content. Abiding by this fact, many of the SEO companies have been targeted that used redundant, keyword stuffed, and unattractive content, both with respect to the readers as well as the search engines since the past one year, thanks to the advent of Google Panda and Google Penguin algorithm (announced on April, 2012).
Implementation of these algorithms have left the room for only superior content to break the ice while those with lower grade no more share the space of search pages. Owing to this fact, certain important amendments in the content strategy are worthy to be taken care of the prominent of them being avoiding ‘thin content’ and combating the occurrence of LSI (Latent Semantic Indexing) issues. In short, attention to details is a must while drafting out a copy, such as:
  •     Reduce grammatical mistakes to all time minimum
  •     Avoid writing crap copy, full of keywords and devoid of real meaning
  •     Use keywords as well as the words that relate to them, such as synonyms in balanced proportion.
  •     Do not overuse or under use keywords
  •     Avoid redundant copy that conveys same intent repeatedly

Saturday, January 5, 2013

Beginners Guide to Boost Your Rank in Google


Having a well ranked website is always a plus point for business and other aspects. But gaining a rank in Google is not like an easy job. Now at present only deserving and well reputed website with unique and informative content deserves to be ranked well in Google. This article that I am writing serves the purpose of educating the person own a website but knows nothing or less about process of ranking in Google. The process of ranking well in Google is known as SEO (Search Engine Optimization), lots of things are required to be performed on a website to increase its rank. Basically SEO includes On-page and Off-page optimization both of the aspects plays a very vital role in the performance of website in ranking process and I will take both of them in consideration below.

All of the work that used to be done in previous years to make a website rank well has now been eliminated because Google is getting updated frequently for providing better quality results to its users and compete with other search engines. And still performing black hat techniques on the website can even harm your website and decrease your website importance to rank.

How Google Works?
Before starting and talking about search engine optimization I would like to throw some light on how actually Google works. Google is required to provide most relevant and related search results to its user by crawling, sorting and indexing thousands of similar web pages, it is not an easy task, and to perform this task Google performs various actions which collectively figure out the importance of specific web-page should be come on a certain index. When a user enters search query in search bar and hit search button what actually happens is:-
1. Googlebot :-
googlebot is basically a Google web crawler robot. Actually googlebot requests the Google web servers for the respective web pages then it downloads them and hand over them to Google Indexer for further indexing process.   

2. Google Indexer:-
Googlebot hand over the downloaded pages to Google Indexer. And Google indexer then stores them into Google’s index database for further process. After this stored pages are sorted alphabetically and index them. Now after indexing process Google query process performs the final task to rank every individual pages on a certain place in SERPs(Search Engine Results Pages) listing accordingly to their intelligent algorithm measuring factors (approx. 200 factors in this process to measure or figure out the importance of a webpage should be ranked on a place for a particular search query).

3. Google query processor:-
Google’s query processor is responsible of providing top most relevant and related search to the user. To accomplish this task query processor evaluates and matches the query with related documents or web pages and ranks them on the basis of page authority, domain authority, links and other on-page and off-page factors. In the end this is how results are shown to the user in a perfect sorted manner. All this happens in fractions of seconds and user doesn’t even think about it.
 
Natural and Paid Results:-
Basically Google shows two kinds of search results when anybody types a query in search bar one is known as paid and other one is generic which also known as natural or organic search. Following image will clarify more:-


As shown in image above 1st three searches with color in background and searches on left hand side are paid one which is also marked with boxes, and others are generic or natural below the top three. For the paid one website owner pays Google to keep its website on top and website will be at top most position till owner pays Google which is also known as Google Adwords where they provide full dashboard to the advertisers to keep track their paid searches. And second one which is also known as organic in this part website needs to earn its rank on list, here website is first judged by Google on various aspects and relevant query search. 

Domain Authority and Page Authority:-
Simply domain authority can be described as a prediction about how a website will perform in Google rankings. Domain authority shows domain’s strength and this strength is calculated on various aspects.
Page authority is basically shows the content strength of the page and shows how a particular page will rank in Google rankings.
Basically all of the SEO aspects that we are going to discuss below are only to increase a website’s domain and page authority. 
Following we are providing a video by SEOmoz describing page and domain authority in depth:-

Keyword Research :-
The most important part of SEO process where website owner needs to find out and confirm that on those phrases his website must rank well. Actually one must do a proper keyword research before going for SEO process, basically keyword research is a part of On-page Optimization and have a finalize list of keywords will help the owner to focus on only those keywords.

The thing is if you don’t target and specify any keyword for your website and are not likely to rank for anything on Google.

How to do keyword research :- 
Google itself provides a facility where you can check and see which keyword or phrase has been searched more than any other searches (results not more accurate). The service is known as Google Keyword Tool. Following image will make it more clear :-

As above shown with the help of this tool you will be able to capture the exact picture of the phrase on which you are going to focusing on.

Generating Page Titles :-
After the keyword research you are required to utilize that research in the proper manner. We generated page title always add a plus point in your website. 

Let me clear it to you with the help of an example:-
If a user searches for games online then Googlebot will select only those pages containing   games online phrase either in title or description or rest of the content in that respective web-page. The web page with word games next to online will be given more preference than webpage containing games and online both at different places.
 
Enter the researched keyword in title and content to be rank well on the prospective of that phrase. Because Googlebot first crawls and match the entered query with title and description of the page. Basically title of the page helps the Googlebot to know that what the page is about.

Links :-
This is another thing besides keyword research that Google takes into consideration when ranking a webpage. Links can be described as a word or phrase containing a hyperlink to another web page or site. These links are known by Google as a website is referring to another website and the referred website will get profit or a vote. Links must be obtained from high authority websites because Google also considers the referring websites domain and page authority with the relevancy both parties have each other now having more importance and crucial factor in this regard to count high quality Links.

Links count as votes.
Go, get more links for your website!
More links that a website contains higher rank the website gets. 

Link building can be made from some of the areas I use are:-
News and Media
Communities
Blogging
Articles
Guest posts
Q & A

Social media :-
Social Media plays a very important and vital role in website’s ranking process. Social media is a mean where video, text, and images can be published with the interest of gaining more people interaction. Basically social media is a platform where your visitors can interact with you; they can even have the authority to comment and question. More audiences your website have, more trust and value your website will gain. A good social presence can also give a website boost in ranking serps.  You must surely take help of social media for promoting your website. Following are some of the famous channels I use are:-
Google+ 
Facebook 
Twitter 
Pinterest
Youtube
LinkedIn

To rank well in Google one must have to use Google+ in order to promote website because Google gives first preference to websites having Google+. 
In previous times social media was not preferred much but now at present social media is one of the most important aspects of Of-page utilization. Following video will describe the importance of social media:-
Following questions must be answered if you want to rank well for a targeted keyword:-
  • Do you have target keyword in page title?
  • Do you have target keyword in your content or article?
  • Number of links pointing to the page?
  • Are links coming from high domain authority websites?
  • links should be created naturally with your brand
  • the page, you are going to take a link has relevancy with your niche
I hope you understand well in my words. Be in touch , there will be more tips and guidance will be going to publish soon. Don't forget to comment if you like or not or want give back suggestion over the topic. 

Thursday, April 26, 2012

Top 21 Tips to Increase Blog Traffic (Updated 2012) by SEOmoz founder Rand Fishkin

It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.
NOTE: This post replaces a popular one I wrote on the same topic in 2007. This post is intended to be useful to all forms of bloggers - independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.

#1 - Target Your Content to an Audience Likely to Share

When strategizing about who you're writing for, consider that audience's ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord (like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively).
A Blog's Target Audience
If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. Targeting blog content at less-share-likely groups may not be a terrible decision (particularly if that's where you passion or your target audience lies), but it will decrease the propensity for your blog's work to spread like wildfire across the web.

#2 - Participate in the Communities Where Your Audience Already Gathers

Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, while reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.
Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web. In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you don't a Google search will take you much of the way). From that list, you can do some easy expansion using a web-based tool like DoubleClick's Ad Planner:
Sites Also Visited via DoubleClick
Once you've determined the communities where your soon-to-be-readers gather, you can start participating. Create an account, read what others have written and don't jump in the conversation until you've got a good feel for what's appropriate and what's not. I've written a post here about rules for comment marketing, and all of them apply. Be a good web citizen and you'll be rewarded with traffic, trust and fans. Link-drop, spam or troll and you'll get a quick boot, or worse, a reputation as a blogger no one wants to associate with.

#3 - Make Your Blog's Content SEO-Friendly

Search engines are a massive opportunity for traffic, yet many bloggers ignore this channel for a variety of reasons that usually have more to do with fear and misunderstanding than true problems. As I've written before, "SEO, when done right, should never interfere with great writing." In 2011, Google received over 3 billion daily searches from around the world, and that number is only growing:
Daily Google Searches 2004-2011
sources: Comscore + Google
Taking advantage of this massive traffic opportunity is of tremendous value to bloggers, who often find that much of the business side of blogging, from inquiries for advertising to guest posting opportunities to press and discovery by major media entities comes via search.
SEO for blogs is both simple and easy to set up, particularly if you're using an SEO-friendly platform like Wordpress, Drupal or Joomla. For more information on how to execute on great SEO for blogs, check out the following resources:
Don't let bad press or poor experiences with spammers (spam is not SEO) taint the amazing power and valuable contributions SEO can make to your blog's traffic and overall success. 20% of the effort and tactics to make your content optimized for search engines will yield 80% of the value possible; embrace it and thousands of visitors seeking exactly what you've posted will be the reward.

#4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections

Twitter just topped 465 million registered accounts. Facebook has over 850 million active users. Google+ has nearly 100 million. LinkedIn is over 130 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.
Leveraging these networks to attract traffic requires patience, study, attention to changes by the social sites and consideration in what content to share and how to do it. My advice is to use the following process:
  • If you haven't already, register a personal account and a brand account at each of the following - Twitter, Facebook, Google+ and LinkedIn (those links will take you directly to the registration pages for brand pages). For example, my friend Dharmesh has a personal account for Twitter and a brand account for OnStartups (one of his blog projects). He also maintains brand pages on Facebook, LinkedIn and Google+.
  • Fill out each of those profiles to the fullest possible extent - use photos, write compelling descriptions and make each one as useful and credible as possible. Research shows that profiles with more information have a significant correlation with more successful accounts (and there's a lot of common sense here, too, given that spammy profiles frequently feature little to no profile work).
  • Connect with users on those sites with whom you already share a personal or professional relationships, and start following industry luminaries, influencers and connectors. Services like FollowerWonk and FindPeopleonPlus can be incredible for this:
Followerwonk Search for "Seattle Chef"
  • Start sharing content - your own blog posts, those of peers in your industry who've impressed you and anything that you feel has a chance to go "viral" and earn sharing from others.
  • Interact with the community - use hash tags, searches and those you follow to find interesting conversations and content and jump in! Social networks are amazing environment for building a brand, familiarizing yourself with a topic and the people around it, and earning the trust of others through high quality, authentic participation and sharing
If you consistently employ a strategy of participation, share great stuff and make a positive, memorable impression on those who see your interactions on these sites, your followers and fans will grow and your ability to drive traffic back to your blog by sharing content will be tremendous. For many bloggers, social media is the single largest source of traffic, particularly in the early months after launch, when SEO is a less consistent driver.

#5 - Install Analytics and Pay Attention to the Results

At the very least, I'd recommend most bloggers install Google Analytics (which is free), and watch to see where visits originate, which sources drive quality traffic and what others might be saying about you and your content when they link over. If you want to get more advanced, check out this post on 18 Steps to Successful Metrics and Marketing.
Here's a screenshot from the analytics of my wife's travel blog, the Everywhereist:
Traffic Sources to Everywhereist from Google Analytics
As you can see, there's all sorts of great insights to be gleaned by looking at where visits originate, analyzing how they were earned and trying to repeat the successes, focus on the high quality and high traffic sources and put less effort into marketing paths that may not be effective. In this example, it's pretty clear that Facebook and Twitter are both excellent channels. StumbleUpon sends a lot of traffic, but they don't stay very long (averaging only 36 seconds vs. the general average of 4 minutes!).
Employing analytics is critical to knowing where you're succeeding, and where you have more opportunity. Don't ignore it, or you'll be doomed to never learn from mistakes or execute on potential.

#6 - Add Graphics, Photos and Illustrations (with link-back licensing)

If you're someone who can produce graphics, take photos, illustrate or even just create funny doodles in MS Paint, you should leverage that talent on your blog. By uploading and hosting images (or using a third-party service like Flickr to embed your images with licensing requirements on that site), you create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.
When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator. For example, you could have a consistent notice under your images indicating that re-using is fine, but that those who do should link back to this post. You can also post that as a sidebar link, include it in your terms of use, or note it however you think will get the most adoption.
Some people will use your images without linking back, which sucks. However, you can find them by employing the Image Search function of "similar images," shown below:
Google's "Visually Similar" Search
Clicking the "similar" link on any given image will show you other images that Google thinks look alike, which can often uncover new sources of traffic. Just reach out and ask if you can get a link, nicely. Much of the time, you'll not only get your link, but make a valuable contact or new friend, too!

#7 - Conduct Keyword Research While Writing Your Posts

Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It's hard to know what these words will be unless you do some research, and luckily, there's a free tool from Google to help called the AdWords Keyword Tool.
Type some words at the top, hit search and AdWords will show you phrases that match the intent and/or terms you've employed. There's lots to play around with here, but watch out in particular for the "match types" options I've highlighted below:
Google AdWords Tool
When you choose "exact match" AdWords will show you only the quantity of searches estimated for that precise phrase. If you use broad match, they'll include any search phrases that use related/similar words in a pattern they think could have overlap with your keyword intent (which can get pretty darn broad). "Phrase match" will give you only those phrases that include the word or words in your search - still fairly wide-ranging, but between "exact" and "broad."
When you're writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase "blog post ideas" or "blogging ideas" near the front of my title and headline, as in "Blog Post Ideas for When You're Truly Stuck," or "Blogging Ideas that Will Help You Clear Writer's Block."
Optimizing a post to target a specific keyword isn't nearly as hard as it sounds. 80% of the value comes from merely using the phrase effectively in the title of the blog post, and writing high quality content about the subject. If you're interested in more, read Perfecting Keyword Targeting and On-Page Optimization (a slightly older resource, but just as relevant today as when it was written).

#8 - Frequently Reference Your Own Posts and Those of Others

The web was not made for static, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that's not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used - this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.
Perhaps even more valuable is referencing the content of others. The biblical expression "give and ye shall receive," perfectly applies on the web. Other site owners will often receive Google Alerts or look through their incoming referrers (as I showed above in tip #5) to see who's talking about them and what they're saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and traffic with the SEOmoz blog and the power continues to this day.

#9 - Participate in Social Sharing Communities Like Reddit + StumbleUpon

The major social networking sites aren't alone in their power to send traffic to a blog. Social community sites like Reddit (which now receives more than 2 billion! with a "B"! views each month), StumbleUpon, Pinterest, Tumblr, Care2 (for nonprofits and causes), GoodReads (books), Ravelry (knitting), Newsvine (news/politics) and many, many more (Wikipedia maintains a decent, though not comprehensive list here).
Each of these sites have different rules, formats and ways of participating and sharing content. As with participation in blog or forum communities described above in tactic #2, you need to add value to these communities to see value back. Simply drive-by spamming or leaving your link won't get you very far, and could even cause a backlash. Instead, learn the ropes, engage authentically and you'll find that fans, links and traffic can develop.
These communities are also excellent sources of inspiration for posts on your blog. By observing what performs well and earns recognition, you can tailor your content to meet those guidelines and reap the rewards in visits and awareness. My top recommendation for most bloggers is to at least check whether there's an appropriate subreddit in which you should be participating. Subreddits and their search function can help with that.

#10 - Guest Blog (and Accept the Guest Posts of Others)

When you're first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical. When you don't have a compelling marketing message, leverage your relationships - find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.
Guest blogging is a fantastic way to spread your brand to new folks who've never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages). Several recommendations for those who engage in guest blogging:
  • Find sites that have a relevant audience - it sucks to pour your time into writing a post, only to see it fizzle because the readers weren't interested. Spend a bit more time researching the posts that succeed on your target site, the makeup of the audience, what types of comments they leave and you'll earn a much higher return with each post.
  • Don't be discouraged if you ask and get a "no" or a "no response." As your profile grows in your niche, you'll have more opportunities, requests and an easier time getting a "yes," so don't take early rejections too hard and watch out - in many marketing practices, persistence pays, but pestering a blogger to write for them is not one of these (and may get your email address permanently banned from their inbox).
  • When pitching your guest post make it as easy as possible for the other party. When requesting to post, have a phenomenal piece of writing all set to publish that's never been shared before and give them the ability to read it. These requests get far more "yes" replies than asking for the chance to write with no evidence of what you'll contribute. At the very least, make an outline and write a title + snippet.
  • Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasive to a skeptical writer.
A great tool for frequent guest bloggers is Ann Smarty's MyBlogGuest, which offers the ability to connect writers with those seeking guest contributions (and the reverse).
MyBlogGuest
Twitter, Facebook, LinkedIn and Google+ are also great places to find guest blogging opportunities. In particular, check out the profiles of those you're connected with to see if they run blogs of their own that might be a good fit. Google's Blog Search function and Google Reader's Search are also solid tools for discovery.

#11 - Incorporate Great Design Into Your Site

The power of beautiful, usable, professional design can't be overstated. When readers look at a blog, the first thing they judge is how it "feels" from a design and UX perspective. Sites that use default templates or have horrifying, 1990's design will receive less trust, a lower time-on-page, fewer pages per visit and a lower likelihood of being shared. Those that feature stunning design that clearly indicates quality work will experience the reverse - and reap amazing benefits.
Blog Design Inspiration
These threads - 1, 2, 3 and 4 - feature some remarkable blog designs for inspiration
If you're looking for a designer to help upgrade the quality of your blog, there's a few resources I recommend:
  • Dribbble - great for finding high quality professional designers
  • Forrst - another excellent design profile community
  • Behance - featuring galleries from a wide range of visual professionals
  • Sortfolio - an awesome tool to ID designers by region, skill and budget
  • 99 Designs - a controversial site that provides designs on spec via contests (I have mixed feelings on this one, but many people find it useful, particularly for budget-conscious projects)
This is one area where budgeting a couple thousand dollars (if you can afford it) or even a few hundred (if you're low on cash) can make a big difference in the traffic, sharing and viral-impact of every post you write.

#12 - Interact on Other Blogs' Comments

As bloggers, we see a lot of comments. Many are spam, only a few add real value, and even fewer are truly fascinating and remarkable. If you can be in this final category consistently, in ways that make a blogger sit up and think "man, I wish that person commented here more often!" you can achieve great things for your own site's visibility through participation in the comments of other blogs.
Combine the tools presented in #10 (particularly Google Reader/Blog Search) and #4 (especially FollowerWonk) for discovery. The feed subscriber counts in Google Reader can be particularly helpful for identifying good blogs for participation. Then apply the principles covered in this post on comment marketing.
Google Reader Subscriber Counts
Do be conscious of the name you use when commenting and the URL(s) you point back to. Consistency matters, particularly on naming, and linking to internal pages or using a name that's clearly made for keyword-spamming rather than true conversation will kill your efforts before they begin.

#13 - Participate in Q+A Sites

Every day, thousands of people ask questions on the web. Popular services like Yahoo! Answers, Answers.com, Quora, StackExchange, Formspring and more serve those hungry for information whose web searches couldn't track down the responses they needed.
The best strategy I've seen for engaging on Q+A sites isn't to answer every question that comes along, but rather, to strategically provide high value to a Q+A community by engaging in those places where:
  • The question quality is high, and responses thus far have been thin
  • The question receives high visibility (either by ranking well for search queries, being featured on the site or getting social traffic/referrals). Most of the Q+A sites will show some stats around the traffic of a question
  • The question is something you can answer in a way that provides remarkable value to anyone who's curious and drops by
I also find great value in answering a few questions in-depth by producing an actual blog post to tackle them, then linking back. This is also a way I personally find blog post topics - if people are interested in the answer on a Q+A site, chances are good that lots of folks would want to read it on my blog, too!
Just be authentic in your answer, particularly if you're linking. If you'd like to see some examples, I answer a lot of questions at Quora, frequently include relevant links, but am rarely accused of spamming or link dropping because it's clearly about providing relevant value, not just getting a link for SEO (links on most user-contributed sites are "nofollow" anyway, meaning they shouldn't pass search-engine value). There's a dangerous line to walk here, but if you do so with tact and candor, you can earn a great audience from your participation.

#14 - Enable Subscriptions via Feed + Email (and track them!)

If someone drops by your site, has a good experience and thinks "I should come back here and check this out again when they have more posts," chances are pretty high (I'd estimate 90%+) that you'll never see them again. That sucks! It shouldn't be the case, but we have busy lives and the Internet's filled with animated gifs of cats.
In order to pull back some of these would-be fans, I highly recommend creating an RSS feed using Feedburner and putting visible buttons on the sidebar, top or bottom of your blog posts encouraging those who enjoy your content to sign up (either via feed, or via email, both of which are popular options).
RSS Feeds with Feedburner
If you're using Wordpress, there's some easy plugins for this, too.
Once you've set things up, visit every few weeks and check on your subscribers - are they clicking on posts? If so, which ones? Learning what plays well for those who subscribe to your content can help make you a better blogger, and earn more visits from RSS, too.

#15 - Attend and Host Events

Despite the immense power of the web to connect us all regardless of geography, in-person meetings are still remarkably useful for bloggers seeking to grow their traffic and influence. The people you meet and connect with in real-world settings are far more likely to naturally lead to discussions about your blog and ways you can help each other. This yields guest posts, links, tweets, shares, blogroll inclusion and general business development like nothing else.
Lanyrd Suggested Events
I'm a big advocate of Lanyrd, an event directory service that connects with your social networks to see who among your contacts will be at which events in which geographies. This can be phenomenally useful for identifying which meetups, conferences or gatherings are worth attending (and who you can carpool with).
The founder of Lanyrd also contributed this great answer on Quora about other search engines/directories for events (which makes me like them even more).

#16 - Use Your Email Connections (and Signature) to Promote Your Blog

As a blogger, you're likely to be sending a lot of email out to others who use the web and have the power to help spread your work. Make sure you're not ignoring email as a channel, one-to-one though it may be. When given an opportunity in a conversation that's relevant, feel free to bring up your blog, a specific post or a topic you've written about. I find myself using blogging as a way to scalably answer questions - if I receive the same question many times, I'll try to make a blog post that answers it so I can simply link to that in the future.
Email Footer Link
I also like to use my email signature to promote the content I share online. If I was really sharp, I'd do link tracking using a service like Bit.ly so I could see how many clicks email footers really earn. I suspect it's not high, but it's also not 0.

#17 - Survey Your Readers

Web surveys are easy to run and often produce high engagement and great topics for conversation. If there's a subject or discussion that's particularly contested, or where you suspect showing the distribution of beliefs, usage or opinions can be revealing, check out a tool like SurveyMonkey (they have a small free version) or PollDaddy. Google Docs also offers a survey tool that's totally free, but not yet great in my view.

#18 - Add Value to a Popular Conversation

Numerous niches in the blogosphere have a few "big sites" where key issues arise, get discussed and spawn conversations on other blogs and sites. Getting into the fray can be a great way to present your point-of-view, earn attention from those interested in the discussion and potentially get links and traffic from the industry leaders as part of the process.
You can see me trying this out with Fred Wilson's AVC blog last year (an incredibly popular and well-respected blog in the VC world). Fred wrote a post about Marketing that I disagreed with strongly and publicly and a day later, he wrote a follow-up where he included a graphic I made AND a link to my post.
If you're seeking sources to find these "popular conversations," Alltop, Topsy, Techmeme (in the tech world) and their sister sites MediaGazer, Memeorandum and WeSmirch, as well as PopURLs can all be useful.

#19 - Aggregate the Best of Your Niche

Bloggers, publishers and site owners of every variety in the web world love and hate to be compared and ranked against one another. It incites endless intrigue, discussion, methodology arguments and competitive behavior - but, it's amazing for earning attention. When a blogger publishes a list of "the best X" or "the top X" in their field, most everyone who's ranked highly praises the list, shares it and links to it. Here's an example from the world of marketing itself:
AdAge Power 150
That's a screenshot of the AdAge Power 150, a list that's been maintained for years in the marketing world and receives an endless amount of discussion by those listed (and not listed). For example, why is SEOmoz's Twitter score only a "13" when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it's good for AdAge. :-)
Now, obviously, I would encourage anyone building something like this to be as transparent, accurate and authentic as possible. A high quality resource that lists a "best and brightest" in your niche - be they blogs, Twitter accounts, Facebook pages, individual posts, people, conferences or whatever else you can think to rank - is an excellent piece of content for earning traffic and becoming a known quantity in your field.
Oh, and once you do produce it - make sure to let those featured know they've been listed. Tweeting at them with a link is a good way to do this, but if you have email addresses, by all means, reach out. It can often be the start of a great relationship!

#20 - Connect Your Web Profiles and Content to Your Blog

Many of you likely have profiles on services like YouTube, Slideshare, Yahoo!, DeviantArt and dozens of other social and Web 1.0 sites. You might be uploading content to Flickr, to Facebook, to Picasa or even something more esoteric like Prezi. Whatever you're producing on the web and wherever you're doing it, tie it back to your blog.
Including your blog's link on your actual profile pages is among the most obvious, but it's also incredibly valuable. On any service where interaction takes place, those interested in who you are and what you have to share will follow those links, and if they lead back to your blog, they become opportunities for capturing a loyal visitor or earning a share (or both!). But don't just do this with profiles - do it with content, too! If you've created a video for YouTube, make your blog's URL appear at the start or end of the video. Include it in the description of the video and on the uploading profile's page. If you're sharing photos on any of the dozens of photo services, use a watermark or even just some text with your domain name so interested users can find you.
If you're having trouble finding and updating all those old profiles (or figuring out where you might want to create/share some new ones), KnowEm is a great tool for discovering your own profiles (by searching for your name or pseudonyms you've used) and claiming profiles on sites you may not yet have participated in.
I'd also strongly recommend leveraging Google's relatively new protocol for rel=author. AJ Kohn wrote a great post on how to set it up here, and Yoast has another good one on building it into Wordpress sites. The benefit for bloggers who do build large enough audiences to gain Google's trust is earning your profile photo next to all the content you author - a powerful markup advantage that likely drives extra clicks from the search results and creates great, memorable branding, too.

#21 - Uncover the Links of Your Fellow Bloggers (and Nab 'em!)

If other blogs in your niche have earned references from sites around the web, there's a decent chance that they'll link to you as well. Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you'll need to use some tools.
OpenSiteExplorer is my favorite, but I'm biased (it's made by Moz). However, it is free to use - if you create a registered account here, you can get unlimited use of the tool showing up to 1,000 links per page or site in perpetuity.
OpenSiteExplorer from Moz
There are other good tools for link research as well, including Blekko, Majestic, Ahrefs and, I've heard that in the near-future, SearchMetrics.
Finding a link is great, but it's through the exhaustive research of looking through dozens or hundreds that you can identify patterns and strategies. You're also likely to find a lot of guest blogging opportunities and other chances for outreach. If you maintain a great persona and brand in your niche, your ability to earn these will rise dramatically.

Bonus #22 - Be Consistent and Don't Give Up

If there's one piece of advice I wish I could share with every blogger, it's this:
Why Bloggers Give Up Traffic Graph
The above image comes from Everywhereist's analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in 3-5 hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO (don't ask, it's a running joke between us). And then, almost two years after her blog began, and more than 500 posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go "hot" in the social sphere, earned mentions on some bigger sites, then got really big press from Time's Best Blogs of 2011.
I'd guess there's hundreds of new bloggers on the web each day who have all the opportunity Geraldine had, but after months (maybe only weeks) of slogging away, they give up.
When I started the SEOmoz blog in 2004, I had some advantages (mostly a good deal of marketing and SEO knowledge), but it was nearly 2 years before the blog could be called anything like a success. Earning traffic isn't rocket science, but it does take time, perseverance and consistency. Don't give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it's only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.
Good luck and good blogging from all of us at Moz.
Written By: Rand Fishkin (SEOmoz founder) Source: SEOmoz.org

Wednesday, April 25, 2012

Important Tips for developing high quality sites

We receive a lot of questions from publishers wanting to know best practices to grow your businesses with AdSense. While there's no one right answer, our advice continues to be to focus on creating high quality content and delivering the best possible user experience on your websites. Here are some key suggestions on how to design and organize your website content with an overall emphasis on the quality of the site.



Don't create multiple pages or sites with duplicate content.
We encourage you to create high quality sites rather than a large quantity of sites. Focusing on one site and making it richer in information and authentic in content not only benefits users, but also helps you win more of them. When users are browsing online, they want to find what they're looking for quickly and easily without combing through endless multiple pages, subdomains, or sites with substantially generic or duplicate content. If you have pages or sites that are similar in content or template design, consider consolidating the pages or sites into one.
 
Provide content that gives users a reason to visit, and return, to your site. 
When you create content on your site, it’s important to ask yourself if the page provides substantial value or service when compared to sites covering similar subjects. It's worth the effort to create original content that sets your site apart from the rest. This will provide useful search results and keep your visitors coming back.
 
Provide the information or service promised. 
Some publishers create sites that appear to offer a product or service, but instead trick users into navigating through several pages and viewing ads. This results in a negative user experience, and causes your site to be perceived as untrustworthy. Use keywords appropriately and in context with your content and make sure users are able to easily navigate through the site to find what products, goods, or services are promised.

There’s no shortcut to success. Building high quality site takes effort and time. However, we’ve seen that publishers who focus on their users instead of using quick and deceptive techniques are the real winners and experience long-term revenue growth and success in our network. For more information, check out Google Webmaster Guidelines and the policy section of the AdSense Help Center.
Written By: Lingjuan Zhang SourceAdsense.Blogspot.in

Thursday, April 19, 2012

Why Do We Need Links & Matter ?


Whenever I'm asked about what I do for a living, I say something like this: "you know those pieces of text that you can click on inside of a webpage, the ones that take you somewhere else? I place those."
Blank stare. Sometimes they respond with, "OK, but why?" That's a damn good question. The "why" behind the existence of links has been a bit more absent than it should be, especially for people who are new to the field.

Why Do Links Matter?

Hyperlinks were the main method of building the Internet and connecting sites through HTML, allowing people and bots to move around and find what they needed. They were like any other citations, methods of getting additional information by going somewhere else.

Contrary to popular belief, Al Gore didn't invent the hyperlink. The term itself was first used in the 1960s, before most of you were born.

In 1998 there was the first on-paper mention of PageRank, just before Larry Page and Sergei Brin actually founded Google. The theory behind PageRank became part of the basis of the Google algorithm, and continues to be so today.

To greatly simplify the concept, PageRank is a popularity contest wherein the pages with the most support (via inbound links) behind them should be viewed as the most important ones. You could increase a page's importance simply by building as many links as possible to it.

As anyone who deals with SEO knows though, it's a lot trickier than that.

Not All Links Are of Equal Importance

A link from the homepage of a powerful site like the BBC will be of a higher quality than a link from the links page of your high school's blog.

If a competitor that ranked above you in the SERPs had 100 more links than you, you couldn't just go grab 101 links and rank above him. Some links are simply more valuable than others, particularly links from authoritative sites (like respected news sites) and links from .edu and .gov domains.
Like every other SEO tactic, this was abused, differing opinions abounded, and everyone tried to nail down the exact science of it.

In 2005, the nofollow link attribute came along and ruined all our fun. No longer could we throw tons of links at sites in order to make them rank. That can still work as you'll see at times, but quick wins with links aren't as plentiful as they were pre-nofollow.

In 2009, PageRank was removed from Google's Webmaster Tools, mainly due to the fact that people didn't really understand that the number they saw wasn't a true representation of their sites's importance (and was updated about as frequently as your grandma's hairstyle.)

Note: there have been some updates to the original PageRank patent, which Bill Slawski covers in detail here.

The PrePageRank World

What did we do before we had that pesky little toolbar indicator? Without that one commonly misunderstood metric to constantly monitor and agonize about, we used rankings and traffic as an indicator of our performance.
We could also rank a site without links, just by keyword stuffing (cramming keywords into my tags and content to the extent that 50 percent of my words were that exact keyword, for example) and cloaking (figuring out how to send search engine spiders to one place where I keyword-stuffed while showing users a nice, pretty page). Those were the good old days when you could get a link on a site and not get cussed out by your client because they wanted all PR 4s and up and you, stupidly, got a link on a new but very relevant and well-trafficked PR 0 site.
We still knew that links were important. They just didn't make us crazy.
Link exchanges were very big. Having a page just devoted to outgoing links was huge. It was a softer, gentler time when link building as we know it today was innocent. The only people that I knew who built links were generalist SEOs, and looking back now, it's easy to see that we did it badly by today's standards.

Actual PageRank

pagerank-you-vs-google
There's a point that gets lost a lot, one that makes it obvious that actual PageRank and visible PageRank are two very different things.

The PageRank that we can see represented in the bar, a number, from a PageRank checker, etc., is updated infrequently and isn't the actual PageRank that Google assigns to your site. The actual PageRank calculation, if shown here, would make all of our heads spin. Let's just say that it's a lot more complicated than a number from 0 to 10.

Toolbar PageRank

This is what you do see (and sometimes confuse with actual PageRank.) Toolbar PageRank is one of many factors in how your site will rank but its importance is way overblown and oversimplified. You will see sites with a Toolbar PageRank of 1 outranking sites with a Toolbar PageRank of 5, due to various other considerations (like social signals, for example.)

PageRank Sculpting and Link Juice

Now here is where things get particularly interesting to me. Pages have their own specific PageRank (both actual and toolbar) and through linking elsewhere, they can send link juice in the same way that they receive it.

If a page has 10 outgoing links on it and none are nofollowed, each page linked to should receive one-tenth of that page's link juice. If five links are nofollowed and five are not, each of those five followed links should receive 20 percent of that page's link juice and the five nofollowed links should receive none of it.

Due to this idea, people began to experiment with manipulation. (Can you imagine SEOs manipulating anything?) We nofollowed certain links that went to other site pages, ones that weren't quite as important as the others but ones that we did link to in the navigation. That seemed OK.

Later, like with almost everything else, it got complicated. I won't bore you with the details here. Suffice it to say it's not a widely recommended practice anymore. Some still do it, some don't, but controlling link juice didn't work as we hoped it would. You'd think we would all learn our lessons but no, no we never do.

So Why Do Links Matter Today?

Oddly enough, they matter for the same reasons that they have always mattered: they send traffic by making connections and yes, they are still a large part of ranking. I don't see that changing any time soon, even though many people (and myself) think that certain other factors like social signals are becoming important.
A good link will send you nice link juice and help to boost your rankings so that you'll get more traffic and hopefully more conversions. A great link will do the same thing but it will send you traffic on its own.

Some links probably do absolutely nothing positive. You can get a link on a high-profile site and no one will ever click on it. You can receive referring traffic from a footer link on the crappiest site you've ever seen. You can get a rankings boost from both of those links. It's like magic.

Then there's the concept of authority. Links from other sites will lend credibility and authority to your site, ideally, through using you as an example. When a site links to you, the anchor text is viewed as an indicator of what your site is about.

Like the rest of this, that is no longer a perfect system. Theoretically, the keywords that a site links to you with should boost your authority for that topic.

If CNN linked to your site with an anchor of "great place to buy a computer" then your site would probably be viewed as an actual great place to buy a computer, and you'd probably rank higher for that phrase than if you'd gotten that link from your mom's local birdwatching site. However, the birdwatching site would still help you rank for a great place to buy a computer, but since it's most likely not as authoritative as CNN, to actually get a noticeable rankings boost, you'd need to get that link and more of the same for it to make a difference.

CNN has authority signals, which engines can take into account: people link to it, they reference it on Twitter and Facebook, they comment on stories, they comment on videos, the traffic is probably truly amazing, and the brand itself is one that most people recognize. One link from a site like that is much, much more powerful than more links from sites that have no social traction or online footprint.

Here is What I Truly Believe

The importance of links may lessen a bit, but it won't go away completely. The web was built on links. You can rank well without them of course (think breaking news stories or blog posts that get loads of attention on the first few days), but depending upon what shows up in a search engine's results is just as bad an idea as depending upon any one route into your site.
Written By: Julie Joyce Source: SearchEngineWatch.com

Wednesday, April 18, 2012

Latest Google’s Updates March 2012: Anchor Text, Image Search, Navigational Queries Search & More


Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation.
So be it, though. The monthly updates are a welcome thing from Google’s search team, and they’re always good to get discussion and speculation going.

With that in mind, here are a few of the items that stand out to me on first perusal of Google’s blog post.

Anchor Text Tweaks
There are two items on the list that make specific reference to how Google processes anchor text. Here they are, word-for-word from the announcement:
Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.
Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.
The first mentions a specific classifier (i.e., signal) that’s been turned off; the second mentions a new way (signals?) for determining anchor text relevance.
Your guess is as good as mine re: what exactly that means. Comments are open if you want to speculate or tell us (and other readers) what you’ve noticed lately regarding links and anchor text.

Image Search Changes

There are also a couple items related to image search, and more specifically related to the quality of the pages on which images appear:
More relevant image search results. [launch codename "Lice"] This change tunes signals we use related to landing page quality for images. This makes it more likely that you’ll find highly relevant images, even if those images are on pages that are lower quality.
Improvements to Image Search relevance. [launch codename "sib"] We’ve updated signals to better promote reasonably sized images on high-quality landing pages.
In one case, lower quality pages are rewarded; in the other, “reasonably sized” (I read that as “smaller”) images on better quality pages are rewarded. I think.

Indexing Symbols

Google is no longer ignoring several punctuation marks and symbols. As the owner of a website whose name begins with the @ symbol, I love this one. (It used to be that searches for “@U2″ led to the official site, U2.com, not my independent site.)
Improvements to handling of symbols for indexing. [launch codename "Deep Maroon"] We generally ignore punctuation symbols in queries. Based on analysis of our query stream, we’ve now started to index the following heavily used symbols: “%”, “$”, “\”, “.”, “@”, “#”, and “+”. We’ll continue to index more symbols as usage warrants.
I would think this will also benefit searches for Twitter usernames, for example. And maybe hashtags? Haven’t checked on that. Feel free to ignore me.

Navigational Queries

There are a pair of updates regarding navigational queries:
Improvements to results for navigational queries. [launch codename "IceMan5"] A “navigational query” is a search where it looks like the user is looking to navigate to a particular website, such as [New York Times] or [wikipedia.org]. While these searches may seem straightforward, there are still challenges to serving the best results. For example, what if the user doesn’t actually know the right URL? What if the URL they’re searching for seems to be a parked domain (with no content)? This change improves results for this kind of search.
Better handling of queries with both navigational and local intent. [launch codename "ShieldsUp"] Some queries have both local intent and are very navigational (directed towards a particular website). This change improves the balance of results we show, and helps ensure you’ll find highly relevant navigational results or local results towards the top of the page as appropriate for your query.
On that second one, I did a search for the word “twigs.” When my location was set local to my hometown, Google showed results for a local restaurant named Twigs at the top of the results page. When I changed my location to New York City, it showed an East Village hair salon named Twigs. Results related to actual twigs (branches) were further down the page. If that’s what they’re referring to, this is an interesting change.

Other Changes Worth Reading Closely

Here are a few other things that caught my eye:
More accurate short answers. [project codename "Porky Pig"] We’ve updated the sources behind our short answers feature to rely on data from Freebase. This improves accuracy and makes it easier to fix bugs.
Improvements to freshness. [launch codename "Abacus", project codename "Freshness"] We launched an improvement to freshness late last year that was very helpful, but it cost significant machine resources. At the time we decided to roll out the change only for news-related traffic. This month we rolled it out for all queries.
Better indexing of profile pages. [launch codename "Prof-2"] This change improves the comprehensiveness of public profile pages in our index from more than two-hundred social sites.
There are also several updates related to synonyms and universal search results.
But what stood out to you as you read through the 50 search updates for March? Comments are open.
Written By: Matt McGee Source: SearchEngineLand.com

Saturday, March 24, 2012

How Google Panda has Turned Our SEO Strategies

Google Panda has made life hard for a large number of SEO specialists and websites and so they are now looking forward to solutions in order to fight against the Google Panda algorithm. Actually, the main idea is about countering the strategies of Google Panda. In all, the primary focus of Google is to push the websites which the average user enjoys visiting higher in rankings. At the same time, it wants to push the unnecessary and boring websites to the low rankings.


What should you do?
The main objective of the search engine giant is to offer the users better quality and top page results. Indeed, Google quoted once that its objective is to low rank sites that are of bad quality and so ensure that the good sites get the change to be at top of the search engine results.
Earlier the webmasters needed to focus on getting the sites indexed in any way. This in turn meant that higher is the number of pages which are being indexed, more keywords will thus remain in the Google Index for the particular site. And so, this would then facilitate traffic which the site earned to it. But, now there has been considerable change in the manner the search engine indexes different pages and has thus put pressure on webmasters because they need to work hard and make the sites get observed in top search engine results. Link Wheel Service is one of the Seo Strategy which still works like charm so you can use it for boost in your SERPs.

Times have changed now
It can thus be said that Google Panda has changed the strategies that we earlier used for SEO. Now, you need to optimize the site in a way that it takes less loading time. Never give the chance to users to go away from your site even for a second. Ensure that you put sufficient efforts as well as time to structure your site, optimize the images, videos that take much time to get uploaded. Google indeed prefers the sites that are efficient and fast.

Points to keep in mind
Also, now, you need to focus on good quality content if you really wish to fight against the Google Panda algorithm. Ensure that your content is both original and useful and is written by the ones who actually know the topic and have interest in it.
After the Google Panda, now you even have to measure your site carefully and thus modify it for the better. Surely, you will have to modify the site if you wish to fight against Panda. It is crucial that you measure overall performance of the site first and analyze it in perfect way. Ensure that you even make changes in site accordingly and make it come in line with requirements and guidelines of Google Panda.

Give preference to users
While you optimize the site, ensure that you do it for the users first and then for search engines. So, let the users come first and focus later on the search engine as this is where you will be able to match the thinking of Google. The design needs to be compelling and impactful. Even the navigational structure needs to be user friendly and easy to use.
When you keep these points in mind, you will see that you site will enjoy amazing results even after the Google Panda effect.

Summary:
Google Panda has changed a lot of SEO strategies that were used earlier for one’s benefit. Now you need to keep in mind some important points to beat the Panda and have your site at top.
Written By: Ankit Pandey Source: Skotgat.com

Sunday, March 18, 2012

How to Make a Google+ Page for Your Businesses

Google+ has opened the doors for business and brand pages.
In this article I show you how to set up your Google+ page and provide examples.
If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).
Check out the How to Get Started With Google+ for more on personal Google+ profiles.
If you do have a personal profile, here’s how to create a page for your business.
Visit Create a Page on Google+ to begin, and follow the steps below to get started with Google+ pages.

Pick a category

Google+ Pages - Create a Page
Pick a category for your Google+ page to fall under.
The first step in getting started creating your Google+ page is to choose from the following five main categories.
#1: Local Business or Place
Local Business or Place includes any local business—hotels, restaurants, places, stores or services. If you choose this category, you will be asked for the country in which your business is located and the primary phone number.
If Google finds a matching result in Google Places with your phone number, it will use this information for your Google+ profile. If not, you can add your business info to Google and continue.
Google+ Pages - Local Businesses and Places
Add your local business information to Google+.
#2: Product or Brand
Examples given by Google+ of pages that would fit under Product or Brand include apparel, cars, electronics and financial services.
Google+ Pages - Product and Brand Options
Add your Product or Brand info and choose the most applicable category.
Here, you would enter your page name and website, and choose an applicable category which includes anything from Aerospace and Defense to a Website, or you can simply choose Brand, Other, Product or Service.
#3: Company, Institution or Organization
The next category, Company, Institution or Organization includes pages for companies, institutions, organizations and non-profits or similar entities. Here you also enter your page name and website, and choose an applicable category with the same options as a Product or Brand page, or you can simply choose Company, Institution, Organization or Other.
#4: Arts, Entertainment or Sports
Pages for movies, TV, music, books, sports and shows are considered a good fit for the Arts, Entertainment or Sports section. Again, you will enter your page name and website, and choose an applicable category—this time with options ranging from Album to Website, or you can simply choose Entertainment, Other or Sports.
#5: Other
If you don’t feel your page fits in any of the above-mentioned categories, you can simply select Other, where you can enter your page name and website without any additional narrowing of category selection.
For pages in any category, you must also choose whether your page’s content is suitable for any Google+ user, users 18 or older, users 21 or older or specifically note that the content will be alcohol-related. Then you will tick boxes to opt-in to updates for Google+ pages and agree to terms and conditions to continue.
Google+ Pages - Content Settings
Determine the appropriate age group for your page to be visible to based on content.
Be sure to actually check out the Google+ Additional Terms of Service to see their notes on Authority, Access, Content, Data, Contests and Suspension & Termination.

Customize Your Page’s Public Profile

Once you’ve selected your page’s category, you can start customizing your page’s public profile.
#1: Add Your Profile Photo and Tagline
First, you will be asked to add your tagline (the 10 words that best describe your page) and your page’s profile photo.
Google+ Pages - Tagline and Profile Photo
Add your Google+ page’s tagline and profile photo.
After you have added these items and clicked on Continue, you will be asked to spread the word about your new page through your personal Google+ profile. If you’re not ready yet (which you probably aren’t, since you haven’t completed your profile), click on Finish to be taken to your new page.
#2: Editing Your Page Information
Once you’ve perused your page’s welcome screen, you will want to edit your page’s information. Go to your page’s profile by clicking on the Profile icon at the top, left of the Search Google+ box. Then go to your About tab and Edit Profile.
Google+ Pages - About Your Page Information
Edit information for your profile’s About section.
Here you will be able to click on everything from your page name to your links to enter relevant information about your page within Introduction, Hours (for local businesses or places), Website and Contact Info (phone, email, Skype, etc.). Also be sure to enter additional links to your page in the Introduction section using the Link button and under Recommended Links to link to your other social profiles, blog, blog posts and so on. Keep in mind important keywords for your business – if you are a digital marketing agency, be sure to include digital marketing in your profile.
#3: Adding Your Photostrip
Last but not least when it comes to your Google+ page design is filling in your photostrip. These five photos will be displayed underneath your page’s name and tagline.
Google+ Pages - Adding a Photostrip
Add photos that best represent your page in your photostrip beneath your page name and tagline.
It’s similar to the five photos you can have on your Facebook page. While editing your profile, click on the photo area where it says “add photos here” and upload a photo in each of the five photo spots. You can use different photos that represent your business or creatively cut one photo into five pieces and spread it across the area.
Congratulations! Your Google+ Page Is Ready.
Once your profile is ready, you can start posting to your profile by adding status updates, links, photos and videos just like you do on your personal Google+ profile. I would suggest writing a post or two before you use the “Spread the word” option in your right sidebar to announce your page to your personal profile connections.

Following and Engaging With Your Fans

So what’s the difference between a Google+ page and a Facebook page? The big one I’ve noticed so far is the fact that you can follow your page’s fans back and add them to Circles.
To find out who has added your page to their Circle, you can check your Notifications under Stream in the left sidebar. You can also look under your Circles > People who’ve added you area by clicking on the Circles icon.
Google+ Pages - Adding Fans to Circles
Follow your Google+ page’s fans by moving them into Circles.
In this screen, you can drag your fans into one or more of the four default circles.
  • Team Members—The people you will share the inside scoop with. This could be a great way to share company news with only the people you want to see it.
  • VIPs—Your most loyal customers and closest partners.
  • Customers—All the people or organizations you want to build deeper relationships with. You could possibly use this Circle to send out special discounts and promotions!
  • Following—People you don’t know personally but whose posts you find interesting.
Just as you can with your personal profile, you can also create new Circles.
There are a lot of ways you can successfully use your custom Circles for marketing and messaging, such as creating Circles of fans in a specific location and sharing updates with them about geo-specific offers.
Universities can create Circles for professors, alumni, undergraduate, graduate and prospective students and then share updates with them about news related to their current status with the university. The possibilities are endless.
This also means you can follow your fans’ updates, comment on your fans’ status messages, and +1 their updates as your page. The functionality for a Facebook fan page to interact with a personal profile on Facebook isn’t there, but it is in Google+. Your fans will even see your interaction with their updates in their notifications!
Google+ Pages - Personal Profile Notfications
Google+ users will see your page’s interactions with their profiles in their notifications.
This, in my opinion, is going to be a very powerful way for businesses or brands to communicate with their audiences.
For example, if there is a complaint, the Google+ page can reply publicly on their page, and then privately to the Google+ user by sending a status update directly to them. With Facebook pages, the page can only reply on the wall update but not directly communicate with the Facebook user.

Connecting Your Google+ Page to Your Website

You can connect your website to your Google+ page using the Google+ badge configuration tool. Currently only the icons are available, but official badges are coming soon.
Google+ Pages - Direct Connect
Connecting your Google+ page to your website.
Regardless of whether you want to add a badge to your website, you will want to connect your Google+ page to your website simply for the search benefits.
Google+ Direct Connect will allow visitors to find your Google+ page and add it to their Circles, directly from Google search results. To do this, simply add the following code between the <head> </head> tags on your website.
<link href="{plusPageUrl}" rel="publisher" />
Replace {plusPageUrl} with your Google+ page URL. Then visitors will be able to add your Google+ page to Circles simply through their search results.

7 Google+ Page Examples

If you’re in need of some creative inspiration, here are a few established Google+ pages for social media enthusiasts.
#1: Social Media Examiner
Google+ Pages - Social Media Examiner
Social Media Examiner’s page gains instant popularity on Google+.
A list of great Google+ pages would be incomplete without Social Media Examiner!
#2: Social Media Explorer
Google+ Pages - Social Media Explorer
Social Media Explorer’s Google+ page uses photostrip images to convey education.
Social Media Explorer‘s page marries its tagline of education and information perfectly with its photostrip images.
#3: Mashable
Google+ Pages - Mashable
Mashable was one of the first brands to put its presence on Google+.
Mashable appeared, then shortly disappeared in the early days of Google+, but has once again emerged.
#4: Search Engine Land
Google+ Pages - Search Engine Land
Search Engine Land breaks the latest news about Google+.
Although its focus may be search marketing, Search Engine Land also offers extensive social media coverage, especially when Google+ is concerned.
#5: HootSuite
Google+ Pages - HootSuite
HootSuite uses its Google+ photostrip to represent a worldwide user base.
HootSuite displays its diversity through a variety of expressive icons in the photostrip.
#6: Google+
Google+ Pages - Google+
Google+ positions its page as an authority for its own network.
Another page that is a must-have for any list of Google+ pages is that of Google+ itself.
#7: Twitter
Google+ Pages - Twitter
Twitter is just starting up its presence on Google+.
Although it isn’t active yet, Twitter is on the ball by creating a brand page on Google+.

What Are Your Thoughts on Google+ Pages?

Have you begun experimenting with Google+ pages for your website, brand or business? Please let us know your experience so far, additional tips you would like to share with those getting started and the best Google+ pages you’ve seen thus far!
By: Kristi Hines Source: SocialMediaExaminer.com